Barbarossa has a long relationship with Marel solutions with TREIF bread slicers and MAJA ice machines in stores keeping customers happy with consistent quality. They were looking to change from pre-sliced, mass-produced products to freshly cut goods for their roll fillings and breakfasts. “We produce complete toppings for our assorted rolls. We were looking for a machine which guarantees all components are cut and processed directly by us for freshness,” said Hermann Hoffmann-Rollauer, Barbarossa’s snack department manager. “Marel have well thought out and high-quality machines, and good customer service.” It was a logical choice for Barbarossa to explore the expanded portfolio of Marel to find the solution to their slicing needs.
Bakeries traditionally purchase bread slicers, ice machines and the like. Barbarossa recognized the advantages of bringing slicing for their snacks and breakfasts in-house to reduce costs and improve product quality. In July 2022, Marel was excited to install the DIVIDER startUp in Barbarossa’s Kaiserslautern facility and help them make the tastiest snacks and breakfasts for their customers.